Silent Marketing: How to use empathy to become the darling of your market

Your ears are better persuaders than your mouth

Want to grow your sales and profit? Listen!

Silent Marketing: How to use empathy to become the darling of your market

You want to win your prospects’ trust and business?  Show them that you empathize with their circumstance and understand their “pain” better than anyone else.  Then let the quality and value of your product or service prove that you care deeply about your market’s frustrations.

Empathy is the cornerstone of any effective marketing or business strategy.  It is about caring and turning your focus externally.  With empathy, you see your company or business from the customers’ perspective.  You think like your ideal customers and then do everything you can to become the supplier they would be thrilled to buy from.  Put simply, you have to fall in love with your customer.

Are you in love?  If not now, have you ever fallen in love?  Think about what it is like when you’re in love.   The object of your affection becomes the centre of your universe.  Everything else fades into insignificance.  You live, breathe, and dream for that one special someone.

Your relationship with your customer must be like that.  Your job is to help them engineer a better outcome from each transaction with you.   You must make a conscious decision to make their lives better off as a result of your relationship.  You can do this by demonstrating how much more than anyone else you understand, respect, and empathize with their circumstance.  Show that you feel what they feel.  Then let them see that you’d do anything and go anywhere for them.

You have to care more about your customer than you do about your business.  Crazy?  I don’t think so.  It’s common sense – think about it.  I’ve noticed that most customers who come to me because of their mediocre sales and profit levels start to prosper the moment they turn their focus externally.  Stop asking: “How can we cut costs? How can we survive? How can we do better?  How can we sell more?”  Start asking: “How can we add more value for our customers?”

To be empathetic:

1.      You must love your customers.

2.      You must care.

3.      You must ask penetrating and insightful questions.

4.      You must listen to their answers with your whole body – with care and attention.

5.      You must have a desire to learn.

6.      You must want to help and make your customers’ lives better.

So instead of focusing internally, focus externally.  Put yourself in your customers’ shoes.  Let your product or service speak volumes of your empathy.  That’s how you gain their trust and become the darling of your market.  And that, my friend, is how you become their preferred supplier and the envy of your competitors.  What do you think?  Share your view and comments with the world.

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