Silent Marketing: “Empathy” – How to prosper beyond your expectations by walking in your customers’ shoes

 

Your ears are better persuaders than your mouth.

Want to grow your sales and profit? Listen!

Silent Marketing: “Empathy” – How to prosper beyond your expectations by walking in your customers’ shoes

The more you and your organization can understand and empathize with your customers’ key motivators, the more likely it is that you will have sustainable success.  Do you know what motivates your customers to buy?  What is the empathy level in your business?  Do you and your organization really get your customers?  If I ask the key players in your market today, would their answer be that you just don’t get them?

Empathy is the ability to step outside of yourself and see the world as other people do. It is one of the most under-appreciated abilities in business.  Empathy helps to make good marketers into great silent marketers.  Silent marketers see new opportunities faster than their competitors.  You must put aside your own issues and put yourself in the other person’s shoes.   This ability is a key ingredient to eventual market success because it allows you to develop products or services people really want.

When you use silent marketing to understand your customers’ needs as real human beings better, and create high-profit innovations in both current and new markets, the sky is the limit for you.  When you learn to truly walk in your customers’ shoes and see the world with new eyes, you leverage empathy for growth in an unstoppable way.  Ultimately it leads to better products, better profits, and happier customers, employees and owners.

So stop worrying about your own problems and start caring about the world around you – your customers’ world.  In addition to its big economic benefits, silent marketing with its increased empathy for your customers can have a personal impact, as well.  You have a better day at work.  You and your employees will look forward to going into work every day.  Has your organization got a strong sense of empathy?  If so please let me know.

What do you think?  Share your view and comments with the world.

Advertisements

Tags: , , , , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: