Archive for the ‘Life of Significance’ Category

Silent Marketing: Make business personal and fun

April 1, 2011

Want to grow your sales and profit? Listen!

Silent Marketing: Make business personal and fun

One of the stupidest things I hear in business is “It’s not personal; it’s just business.” It’s often used to excuse an impolite remark or behaviour.

If it’s business, then it is personal. I’ve never had a business relationship with a non-person. Have you? Successful business is based on relationships between people so it’s important to make business personal and fun.

Far too many people spend 5 out the 7 days in a week being miserable, doing jobs that they don’t enjoy. That’s over 71% of a working life spent in misery. I think you’ll agree that this is a terrible return on investment. If anyone offered you those odds in a business transaction, you wouldn’t take it.

That’s why I’m never tired of repeating to my clients that they must enjoy what they do. If you don’t enjoy what you do – if your heart is not in it – then find something else you enjoy. Things you don’t enjoy are not worthy of your precious time. After all you only have one life.

“Yes Funsho, this is all very interesting but what has it got to do with silent marketing?” I hear you ask.

Well here is my point: if work isn’t fun for you, you won’t do your best. When you truly enjoy your work, you’re not only happier, but you’re also more enthusiastic and you perform much better.

What you do must be at the intersection of 4 critical factors: Does it fuel your passion? Does it tap into your talents? Is there a need for it? Do you feel ethically drawn to meet this need? This is your Personal Unique Magic Sweet Spot (PUMSS). I will write more about this in a future blog, but for now:

Your Personal Unique Magic Sweet Spot (PUMSS) is where your passion, your talents, a need, and your ethical desire to make a difference, are in harmony. (Click link below for Diagram.)

Personal Unique Magic Sweet Spot

When you’re operating at this intersection, you’ll give your best performance. As my mother used to say; “A contented hen lays the best eggs.” Humans obey the same natural law.

Now how does this relate to silent marketing?
A contented person doing fun things at work with the goal of making a difference in their customers’ lives will do whatever it takes to give the customers what they need on their terms. That epitomizes effective marketing at its best – giving the best possible value. That is silent marketing.

So make business personal and fun for all your stakeholders and your success will be guaranteed.

What do you think?

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Silent Marketing: Want to close more sales? Listen more closely

December 14, 2010
Your ears are better persuaders than your mouth.

Want to grow your sales and profit? Listen!

Silent Marketing: Want to close more sales?  Listen more closely

Great listening begets great service and great service begets great profits.  Listening is also an act of love.  I once heard someone define listening as “wanting to hear.  You can’t deliver great service unless you really “want to hear.” And you can’t do this without caring.  So you see, listening and great service go hand in hand.

It is impossible to offer the best value and deliver great service without listening very attentively, actively and with care.  And guess what?  You can’t be a great marketer without listening very attentively and actively.  So when someone is speaking to you, are you always disciplined to want to hear?  Are you in love with your customers?  Well, you ought to be.

Silent marketing is about wanting to listen because you want to hear because you want to know because you want to help because you care because you love your customers.

The most difficult task in selling and the number one key to success is to get inside the head and heart of your customer.  And you certainly don’t do that by talking.  You can only understand your buyers’ situations, needs and wants by listening.  Then you can address their concerns appropriately.  What do they value most that only your company can give them?

Want to close more sales?  Listen more closely.  Listening is by far the most important aspect of marketing and the selling process.  It is also, sadly, the weakest skill for many sales people.  Want to learn to listen?  Shut up.  Start by asking important questions and just listening to your prospect’s answers.  Develop an aversion for hearing your own voice.  Start telling yourself, “Here I go again!” whenever you find yourself talking more than you listen.

What do you think?  Share your view and comments with the world.