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Silent Marketing: Your hiring drives your profits

December 6, 2010

Your ears are better persuaders than your mouth.

Want to grow your sales and profit? Listen!

Want huge profits?  Hire the best people.  If you’re making huge profits, thank your employees for the way they serve your customers.  If you’re only making mediocre profits or losing money, pay attention to your hiring policy.  You won’t grow and make increasing profits without your employees.  They’re a critical and an indispensable part of your potent most silent marketing strategy.

Your hiring policy is one of your potent silent marketing tools.  You can teach almost anybody to do anything, but you can’t teach them personality.  You must find people who genuinely like working with other people and are going to go the extra mile to make sure your customers are happy. These people will do this, not because you tell them to, but because they want to.  It’s just the way they’re wired. This is why it is very important to invest whatever it takes to hire the best people for your organization.  Is he/she predisposed to helping people solve their problems?

So if you want high profits, find and hire great people.  What do you think?  Share your view and comments with the world.

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