Posts Tagged ‘happy customers’

Silent Marketing: How to get people to love buying from you

December 1, 2010

Silent Marketing: How to get people to love buying from you

Your ears persuade better than your mouth

Want to grow your sales and profit? Listen!

Marketing, done right, is ridiculously simple – not necessarily easy.  In its purest and most effective form, it’s just about figuring out what people want and giving it to them when and how they want it.  Nobody does this better than silent marketers.

Is it possible for you to arrive at the right problem definition or provide the best solution without significant input from your customer?  I don’t think so.

You must satisfy and make your customers happy or very soon you would have no business.  Instead of focusing on making a profit, you must focus on creating value that matters to your customers.  What do they value?  What are their needs, wants and aspirations?  What will make them richer, happier and their lives easier?  Identify these carefully and provide the best solutions for each and they will love you.  They will open their wallets and willingly spend their hard-earned money with you.  Moreover, they will bring their friends, family members and colleagues to buy from you.

Don’t guess what you think would satisfy your customer.  Experience shows that these are usually way off the mark as they tend to be based on your wrong assumptions.  Don’t try to guess the answers, as tempting as it might be.  Keep it simple and do the simplest and most obvious thing – ask them.  Then listen attentively to everything they say and respond appropriately to your newly gained marketplace insights.

How can you get close to and know your customers intimately?  Listen to them talk about themselves – their dreams, fear, opportunities, problems, etc.  Instead of telling them how wonderful you are, listen to them.  They will, in effect, tell you how you can help them buy effortlessly from you.  Your own subsequent communication, in response, would be right on target as a result.  This is efficient and effective.  This is how you achieve excellence in marketing.  Dare to be different.  Embrace and practice silent marketing.

As I said at the beginning, marketing is about figuring out what people want and giving it to them when and how they want it.  Silent marketers do this better than anybody else.  Be a silent marketer.  What do you think?  Share your comments or questions with the world now.