Archive for the ‘Resources’ Category

Silent Marketing – How to Hit Your Target

February 14, 2011

 

Want to grow your sales and profit? Listen!

Silent Marketing – How to Hit Your Target

 

Can you believe that we’re already in February? 12.33% of 2011 has already gone!  So how have you spent the first 12% of 2011?  Are you on target to achieve your marketing goals?

In fact today is February 14th – Valentine’s Day.  It is the day for publicly celebrating romantic love.  But that’s another story.    I always take this opportunity to remind my clients  to focus particularly on their marketing relationships.  Accomplishing your sales and profit goals require good relationships with others – especially your prospects, customers and employees.

In February I urge my clients to re-establish their marketing relationships for another good reason; to regain momentum. As we all know, the New Year usually kicks off with new resolutions, high expectations and motivation but by early February, we tend to lose momentum.

Achieving goals is not always easy.  How many times have you set a goal and not achieved it?   Well, read on and hopefully this will help you hit the bullseye.

To achieve success with your sales and marketing goals, you need to answer the following  critical questions:

  • Do you know what to do? – knowledge
  • Do you know how to do it ? – skill
  • Do you know why you want to do it?  – motivation

The most important question, yet the least understood, is the last one.  Why it is  important for you personally to achieve that specific goal.    Until you can answer this question, you will not be fully committed to your goal.

So, don’t forget…12.33% of the New Year has already been and gone.  Isn’t  it time to re-visit your marketing, sales and profit goals?

Are they where they should be?

 

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Silent Marketing: “Empathy” – How to prosper beyond your expectations by walking in your customers’ shoes

December 10, 2010

 

Your ears are better persuaders than your mouth.

Want to grow your sales and profit? Listen!

Silent Marketing: “Empathy” – How to prosper beyond your expectations by walking in your customers’ shoes

The more you and your organization can understand and empathize with your customers’ key motivators, the more likely it is that you will have sustainable success.  Do you know what motivates your customers to buy?  What is the empathy level in your business?  Do you and your organization really get your customers?  If I ask the key players in your market today, would their answer be that you just don’t get them?

Empathy is the ability to step outside of yourself and see the world as other people do. It is one of the most under-appreciated abilities in business.  Empathy helps to make good marketers into great silent marketers.  Silent marketers see new opportunities faster than their competitors.  You must put aside your own issues and put yourself in the other person’s shoes.   This ability is a key ingredient to eventual market success because it allows you to develop products or services people really want.

When you use silent marketing to understand your customers’ needs as real human beings better, and create high-profit innovations in both current and new markets, the sky is the limit for you.  When you learn to truly walk in your customers’ shoes and see the world with new eyes, you leverage empathy for growth in an unstoppable way.  Ultimately it leads to better products, better profits, and happier customers, employees and owners.

So stop worrying about your own problems and start caring about the world around you – your customers’ world.  In addition to its big economic benefits, silent marketing with its increased empathy for your customers can have a personal impact, as well.  You have a better day at work.  You and your employees will look forward to going into work every day.  Has your organization got a strong sense of empathy?  If so please let me know.

What do you think?  Share your view and comments with the world.

Silent Marketing: How to discover rich reward areas of your market

December 1, 2010
Your ears are better persuaders than your mouth.

Want to grow your sales and profit? Listen!

Silent Marketing: How to discover rich reward areas of your market

Business success depends on your ability to discover “under-recognized” or changing needs and fulfilling them with creativity, wisdom, empathy, and understanding that no one else can demonstrate.  You’ll occupy an enviable position in your market if you can discover and solve problems people (prospects, customers and competitors) may not even be able to articulate clearly.

Discover and solve the biggest, most important and impactful problems in your marketplace and your reward will be limitless.  How do you do this?  A good starting point to get clarity about what problems your marketplace is facing and trying to solve is with your prospects and customers.  Ask them questions that will uncover the most important opportunities they need and want to exploit and problems they need and want to solve.  Then listen to them attentively with your whole body, hanging on their every word.

To become a master at exploiting the opportunities and solving the problems, interpret and internalize the answers provided by your prospects and customers.  Then use your organisation’s full arsenal of creativity, innovation and resources to deliver the best solutions.  Do this and rich rewards await you.

Can you identify an overlooked sector of your market that you can serve profitably, better than anyone else?  Can you identify an aspect of your marketplace offerings where customers are being forced to compromise, to which you can add unparalleled value?  These are examples of rich reward and huge wealth creation areas.

What do you think?  Share your view and questions with the world.